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While traditional advertisement, word of mouth, and pure chance all play a role in discovering businesses, over 60% of the world’s population has some sort of Internet access. People frequently turn to the digital realm to find local businesses, buy products, and look...

Digital advertisements are the foundation of your company’s online presence. These ads not only make new customers aware of your services, but also improve your overall digital footprint and marketing strategy. However, not all digital ads are created equal. In fact,...

Your business relies on positive word of mouth reviews online and off. If you don’t already have a designee in your office to focus on online reputation management, you can make that adjustment easily. Online reputation management includes multiple techniques to...

The weather may still be chilly and dreary here in Chicagoland, but now is the time to begin thinking about your digital marketing strategy for the spring season. A new season means you can add in some new interventions or try a few tactics you haven’t before. Not...