The weather may still be chilly and dreary here in Chicagoland, but now is the time to begin thinking about your digital marketing strategy for the spring season. A new season means you can add in some new interventions or try a few tactics you haven’t before. Not sure where to start? Let us provide you some inspiration and encouragement as you move into planning your spring season!
Try More Video
If you aren’t actively pursuing more video throughout your digital presence, you are missing out on many opportunities to engage with new customers. Don’t worry – you don’t have to create your own YouTube channel or become an active vlogger. Instead, incorporate video more organically into your digital presence as you become more comfortable with it.
Start by adding video to your social media feed, or by using the Facebook Live platform to host Q&A sessions with your audience. Add Instagram videos and add the best ones to your highlight bar in your profile.
If social media videos make you nervous, try adding produced videos to your website or to your social media feed. Not sure where to start? The Search SEO Chicago team can provide assistance and production for videos; we’ll get them looking their best before placing them online.
Update Your Digital Advertising
If you aren’t using Pay Per Click or Display Advertising for your business, you are missing the chance to capture potential new customers. When you work with our Search SEO Chicago team, we not only produce beautiful and engaging ads for you, we also use specific algorithms to assure your ads are meeting your target audience where they are online.
Work with an Expert
Digital marketing is evolving constantly, with new rules and algorithms changing by the day. You are busy enough running your business and don’t have the time to keep up on the fluctuations. However, your online reputation and presence depend on online customers finding you on the web. Let the experts at Search SEO Chicago develop a digital marketing plan that will help you meet your business goals.
Call us today to set up your consultation.