Online advertising is a crucial part of your digital marketing strategy. While each business needs to work with our Search SEO Chicago team to identify their target audiences, there are a few tips and best practices that work for nearly every business out there when it comes to online ads. Here are a few tips for you to consider as you work on your next digital advertising campaign.
Keep Text Simple
You don’t want your ad cluttered with too much text. Instead, keep it simple with a strong call to action that drives your reader to your website. Avoid long sentences and complex copywriting. Instead, work with a strong catchphrase or list that will give your reader the info they need to know to follow up with a click.
Professional Photos Only
Beware of DIY headshots or product photography for online advertisements. All too often, business owners don’t know enough about lighting and editing to create images that work well online. Use stock photos or professional shots that translate well into digital media instead.
This should go without saying, but be sure your business name and logo are branded on any digital advertisement you create. Without it, your image can be used for other companies who are searching for social media or website photos.
Say No to Clutter
Too much text, too many colors, and too many images can create a chaotic and displeasing image for most browsers. Remember to keep everything simple and streamlined so that it will be pleasing to the reader and encourage clicks.
Work with the Pros
You don’t have to develop your own online advertisements. The team at Search SEO Chicago is ready to apply our experience and talents to your business digital marketing plan. We create professional advertisements for the digital space that are effective and represent your brand. Call us today to get started on your next digital advertising campaign.