Display Advertising

Using Ads to Boost Customer Confidence and Engagement

Digital advertisements are the foundation of your company’s online presence. These ads not only make new customers aware of your services, but also improve your overall digital footprint and marketing strategy. However, not all digital ads are created equal. In fact, here at Search SEO Chicago, we have seen advertisements that can in fact do more damage to a company’s image than good. 

When you sit down to develop online advertisements to complement your marketing strategy for the next quarter, ensure you are thinking about these important elements. A well-done advertisement can not only drive customers to your agency website, but can also boost confidence and engagement.

It Starts with a Photo

A good advertisement begins with a good photo. Steer clear from generic stock photos featuring fake smiles. Instead, choose a photo that represents your target audience (be diverse!) and looks authentic. Your photo should not be too busy or look unrealistic; viewers will not pursue or engage with any advertisement that is confusing, unappealing, or that looks altered.

When possible, use photos that feature your services or product in action. Make your services or product the star of the show, but in real-life situations. 

Include Few Words

Online advertisements are not blog posts, and they shouldn’t have lines of content for browsers to read. Instead, make your ads with just a few meaningful words to draw the reader in. You might have to use an A/B test to determine which words or phrases create the most engagement with your target audience, and that’s okay. Once you know that information, you’ll be able to craft copy that resonates with your audience.

Encourage Follow Up

Boost engagement by having your advertisement include an easy way for readers to learn more. Together with a curated photo and effective copy, you can lead your audience into clicking the advertisement to further engage with your business webpage.

Ensure your advertisement leads the customer to an applicable page of your website. This is not always your home page. Sometimes, a specially-designed landing page is the best option to use with advertisements.

To learn more about how to make your digital ads work for you, call the team at Search SEO Chicago. We are ready to take your ads to the next level to increase your customer engagement.

Published by
Andrew Sansardo

Recent Posts

SEO Is Here to Stay – Why SEO Is Necessary for Today’s Businesses

Over the years, SEO usage has continued to increase in . With consumers moving to…

2 days ago

What Effect Will AI Have on SEO?

Artificial intelligence is huge right now, which has brought into question what impact it will…

1 week ago

How Long Does It Take for SEO to Work?

One of the most frequent questions asked about SEO is, “How long does it take…

2 weeks ago

5 Ways to Improve Email Marketing ROI

Email marketing is great for promoting your business, reaching customers, and increasing your revenue in…

3 weeks ago

4 Ways to Utilize Content for Lead Generation

When you’re focused on lead generation, you might not think much about content marketing. However,…

4 weeks ago

4 Features of Mobile-Friendly Web Design

People spend about three hours on their smartphones every day and almost 90% of individuals…

1 month ago