SEO vs SEM

SEO vs SEM

Part of being a responsible business owner is trying to stay up to date with digital marketing buzzwords and tools. While you certainly do not need to become a web designer or expert to keep up (that’s what we are for!), it is important that you have a general...
How Alexa and Ok Google Can Affect Your Business

How Alexa and Ok Google Can Affect Your Business

When is the last time you asked Alexa to play a specific song for you? How about the last time you asked your Google Home to tell you about traffic? Even if you don’t have these smart devices in your house, you may have used a voice search on your smartphone to ask...
All About Google Reviews

All About Google Reviews

Your business relies on its reputation and word of mouth referrals. Due to the addition of technology, your online reviews are just as important. Your online reviews can not only increase your presence online but can also lead to additional sales through social media...
Setting Your 2019 Budget

Setting Your 2019 Budget

Does your business run on an annual calendar budget, as opposed to a fiscal year? If so, you should already be in the planning stages for your 2019 budget and strategy. As you begin to plan and prepare for the new year, here are a few tips to consider. Make Digital...
The Grass Isn’t Always Greener

The Grass Isn’t Always Greener

For most business owners, immediate results are preferable. When it comes to increasing digital presence and being more discoverable from online searchers, immediate results are just not realistic. At Search SEO Chicago, we have seen our fair share of business owners...
How Google is Changing the Way You Do Business

How Google is Changing the Way You Do Business

Since its inception in 1998, Google has become much more than just a search engine option. It is a trusted place online where most browsers head to first, even transforming its name into a verb (“hey, did you Google that?”). Business owners must become familiar with...
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