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Why SEO Is Still King of Digital Marketing

While traditional advertisement, word of mouth, and pure chance all play a role in discovering businesses, over 60% of the world’s population has some sort of Internet access. People frequently turn to the digital realm to find local businesses, buy products, and look up information, which means ranking highly on search pages is incredibly valuable.

Multiple digital marketing strategies exist to drive new and continuing traffic toward pages. SEO theoretically costs nothing and has steady, long-term gains for those who practice it successfully. That keeps it in digital marketing’s ruling seat.

What Is SEO?

SEO stands for Search Engine Optimization. It’s a collection of methods and techniques to prime pages for search engine rankings. SEO accomplishes this by:

  • Using keywords
  • Optimizing meta tags and descriptions, titles, headlines, body text, etc.
  • Creating expert content
  • Building up a network of backlinks
  • Creating an excellent user experience on websites and mobile sites

SEO builds organic traffic, meaning it isn’t generated by payment exchanging hands. No ads are purchased. It can take around four to six months for a solid SEO strategy to show results, but it’s steady growth afterward.

Why Is SEO Successful?

While other strategies are successful in some capacity, SEO continues to reign supreme in digital marketing for several reasons. Below is a brief look at the highlights and benefits of SEO and how they outshine the competition.

Steady Growth

SEO takes a while to show results. However, longevity is the major difference between SEO and other strategies. After those months of waiting and patiently faithfully sticking to SEO techniques, your page will climb the ranks. Once it gets there, its spot tends to be steady, especially if you maintain the best SEO practices. If you make it to the first page of the search results, you’re practically guaranteed to receive enough traffic to keep your spot.

User Preference

The majority of people favor organic links over paid ones, so getting to the top of the organic results of a search means that your page is the most desirable and most relevant one there.

Budget Friendly

SEO technically costs nothing to practice. Even if you hire an SEO strategist or manager, it will ultimately cost you less than paying for every click on an ad or supporting paid marketing strategies.


SEO has a wealth of benefits and continues to stand out from its marketing competition. Search SEO Chicago offers long-term, low-cost gains and deserves its spot at the top in realistic time frames.

Published by
Andrew Sansardo

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