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What Do Search Engines Look For When Ranking?

What Do Search Engines Look For When Ranking?

If someone wants information on the internet, they have to search for it. That means search engines have a great deal of control over what information people interact with, including what they see about your business (or whether they see it at all). Plenty of people...
Why Do Search Algorithms Change So Much?

Why Do Search Algorithms Change So Much?

For those who are trying to get their website and other online content ranked and get enough attention from leads and potential leads, it can feel impossible. It seems as though the minute you get your head wrapped around the latest algorithm changes… they change...
How to Create Accessible Social Media

How to Create Accessible Social Media

The process of creating accessible social media is also known as inclusive design. This is important for any brand that is looking to increase its reach on social media because not everyone will be able to access content the same way. There are billions of people that...
What to Know About Technical SEO

What to Know About Technical SEO

Technical SEO is the practice of optimizing a website so that it ranks higher in lists on search engines in Chicago. By using technical SEO, your company’s website can garner more online viewers, which can translate into higher sales and revenue. Utilizing technical...