If someone wants information on the internet, they have to search for it. That means search engines have a great deal of control over what information people interact with, including what they see about your business (or whether they see it at all). Plenty of people make careers by developing ranking strategies for businesses but understanding the basics of how search engines rank pages goes a long way toward coming up with your solid strategy. Below, you’ll get a glimpse at some of the components that go into search engine results.
Search engines primarily want to show users pages that are relevant to their search. If someone searches for a “brown leather jacket,” they don’t want search results for white slippers. Once an engine determines what the user wants, keywords help determine which content is relevant to the search. A higher rank means more relevant content.
Keywords in the title, header, meta description, and other specific parts of a page rank more highly. Optimize keyword use by including them in those spaces. Search engines will pick up on them easier.
Throwing in a bunch of keywords isn’t a guarantee for a high search engine rank. Keyword stuffing negatively affects SEO rank. High-quality pages may include:
User experience matters to search engines. The longer people spend on a page, the more likely it is to rank highly. If someone clicks on a page and quickly navigates away, search engines may interpret that as the page being irrelevant or somehow not meeting user needs. User experience may be evaluated by asking:
Search engine rankings are critical to success in an increasingly online world. Several factors go into result rankings, but keep these three major ones in mind when designing a page or creating content!. If you should have any questions, give the experts at Search SEO Chicago a call today.
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