4 Ways to Utilize Content for Lead Generation

When you’re focused on lead generation, you might not think much about content marketing. However, we’re here to tell you that you should. Getting additional leads into your funnel requires the use of great content. It’s what makes people interested in your company in Chicago.

Content is the ground floor for great lead generation and we have some tips on how to do it right.

1. Understand Your Audience

With any marketing tactic, it’s important to know your audience. The good news is that there are many ways to do this. Consider some of the following:

• Run a survey
• Research the audience of competitors
• Interview customers
• Make use of analytics tools

If you haven’t yet defined your audience, now is the time to do so. Having an ideal customer in mind is also useful for content marketing. It helps you target the right people.

2. Engage in Keyword Research

Once you know the audience, it’s time to do keyword research. You can learn what your audience is asking, what topics they’re interested in, and which keywords they are searching for. Research is important to ensure any content you make is relevant to them.

Keywords are important for generating leads via content marketing. Use commercial keywords that people type in when they want to buy something. This includes things like “buy the product,” “best service,” and “online product store.”

3. Choose the Right Content

You need to choose your content carefully when you wish to generate leads. Thankfully, there are many content types that you can choose from. Whatever you select, it has to draw people to your website, which drives traffic and makes it more likely you get leads.

A few of the content types you can choose include blog posts, video content, social media content, infographics, and podcasts.

4. Create Lead Magnets

The final step is to create lead magnets for your content marketing. These are high-quality resources you give out to an audience in return for their information, such as an email address. This could be an online course, quiz, eBook, case study, or something else relevant to your business.

Lead generation is essential to growing a company and finding the success you want. Having excellent content is a great way to bring in new users and turn them into customers or clients. If you’re looking for help with content and lead generation, you don’t have to do it alone. Reach out to us at Search SEO Chicago to learn more about our services.