by Andrew Sansardo | Jul 27, 2023 | Marketing Strategy
From Instagram to TikTok, and multiple social platforms in between, users with large followings are being tapped by businesses to help market their products or services. Called “influencer marketing”, this practice has taken off in the last few years, but is it truly...
by Andrew Sansardo | Jul 20, 2023 | SEO
You know that SEO is essential to online success. But how do you measure your results? What do you use to determine how well (or poorly) your SEO efforts are doing? The Challenge of Tracking SEO Success Determining whether your SEO-related efforts are having the...
by Andrew Sansardo | Jul 13, 2023 | SEO
Whether your website is new or you’ve recently lost ground in the rankings, it’s important to know how to boost your position in the SERPs. Each year brings new challenges, and 2023 is no exception. Below, we’ll explore several important ways to rank higher on Google....
by Andrew Sansardo | Jul 6, 2023 | SEO
Accurate internal linking is critical to ensuring that Google can index and rank your site. Unfortunately, too many sites neglect proper internal linking. An XML sitemap may help. What are these tools? Do you genuinely need an XML sitemap? What Is an XML Sitemap? An...
