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Marketing Strategy Articles

Best Metrics to Track for Content Performance

Anyone in can create and publish content today. However, being capable of doing so doesn’t mean you’ll get the outcomes you want. That requires having the right strategies in place. Tracking the right metrics can help with content effectiveness,...

What Is AI Advertising, and Do I Need It?

Chances are good you’re familiar with most types of digital advertising and marketing. Social media marketing, PPC ads, and the like are essential parts of any modern marketer’s toolbox. However, they usually refer to advertising on a particular platform. Social media...

Must-Haves in Your Content Marketing Strategy

A solid content marketing strategy is going to pave the way for plenty of success for your business. You will be able to reach your target audiences and provide them with the insights and information that they need. Content marketing also allows you to make sure that...

Is Influencer Marketing Really Effective?

From Instagram to TikTok, and multiple social platforms in between, users with large followings are being tapped by businesses to help market their products or services. Called “influencer marketing”, this practice has taken off in the last few years, but is it truly...