Marketing Strategy Articles

Going through the work to build a target audience can be challenging. Fine-tuning your niche and product selection, creating content that speaks to an audience, building your social media presence; all of this takes time. But as long as you are targeting the right...

If your business is coasting along nicely with steady sales and a consistently good profit margin, it may seem like it’s a safe time for you to rest on your laurels and take it easy. But, however appealing this idea may seem, it’s important to avoid feeling overly...

You have your marketing strategy, and now it is time to start getting the word out about your brand. Weeks or months go by, and you see minimal results. Did you take time to examine your plan and see if it geared to the right audience? You would be amazed at how many...

A lot goes into creating a consistent brand for a company. This involves messaging that has the same tone and style, consistent colors and logos, and even fonts that look the same. Is this a requirement prior to a business taking off? No, it is not a requirement, as...