Your business thrives on word of mouth advertising. Referrals from friend to friend or neighbor to neighbor bring in new customers and speak to the loyalty of your current clients. Now that you are focusing on your business digital marketing strategy, how can you leverage those referrals to the online space? Reviews from happy customers are a wonderful way to get your business name and service out into the world wide web, but how do you get it done successfully?
The Importance of Online Reviews
Online reviews for your business are not only important because of referral potential. Online reviews also give you original content to share on your website and social media pages, in addition to increasing your search engine optimization for most major sites. If you aren’t getting regular online reviews from customers, you are missing the chance to increase your digital impact.
Which Site Will Work Best?
It’s the million dollar question, and every business owner wants the right answer. Unfortunately, finding the best review site for your business will not necessarily match the review site of a business down the street. Sites such as Angie’s List work very well for home improvement companies, while Facebook reviews may work best for businesses in the beauty sector. To find which site could work best for you, take the time to recognize your customer base and find where those customers are looking online.
Starting Your Review Campaign
Once you narrow down your potential review sites, choose one or two to focus on. Begin to ask customers to leave you a review on your chosen review site, such as Facebook or Yelp. If you find customers are not leaving reviews, consider hosting a giveaway to increase interest. For example, note that for every 10 5 Star Facebook reviews, you will give away a coffee gift card or a discount on a purchase.
Online reviews can increase your profits and introduce you to new customers. However, in order to get the benefits, you must get those positive reviews on sites your potential clients visit. If you aren’t sure where to start, let us help. The team at Search SEO Chicago can give you the advice you need and help you drum up reviews from your happy customers. Give us a call today to set up your free consultation.