by Andrew Sansardo | Mar 28, 2024 | Display Advertising, SEO, Social Media
The term “transactionality” describes how much of a focus Internet searches have on finishing a purchase or transaction. There has been a discernible change in search intent in recent years, with people using search engines for transactional purposes more...
by Andrew Sansardo | Oct 19, 2023 | Social Media
Digital marketing is a robust strategy that involves several elements, channels, and plans. These all come together to create a single tactical solution that will ensure that your business gets noticed. Part of that solution includes social media marketing, which...
by Andrew Sansardo | Apr 30, 2021 | Social Media
Do you run a business where you want to make contact with more members of your target audience, but feel stymied in your efforts? If so, have you considered creating a social media marketing strategy to promote your brand? Social media platforms such as Facebook,...
by Andrew Sansardo | Dec 4, 2020 | Social Media
Whether you are a business owner or an employee, at some point, you have most likely asked yourself if you should have separate work and social media accounts. For those who may be uncertain, the answer is a whopping YES! Mixing personal and work accounts is a bad...
by Andrew Sansardo | Apr 8, 2019 | Social Media
Nearly everyone has at least one social media account. Teens, adults, and seniors get (and give) information via online platforms daily. However, it isn’t just people who are putting out information and opinions – businesses are doing the same. Small businesses...
