Do you run a business where you want to make contact with more members of your target audience, but feel stymied in your efforts? If so, have you considered creating a social media marketing strategy to promote your brand? Social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and Snapchat are powerful tools for reaching target audiences to build brand visibility, boost sales, and encourage website traffic. An effective social media marketing approach involves issuing top-quality content on your social media profiles, engaging regularly with your followers, evaluating the results of your efforts, and producing social media ads.
Because so many people around the world use social media, it has become a highly effective marketing tool. Estimates are that the world now has roughly 2.7 billion social media users, and that number continues to grow each year. Thus, it will go on being an effective tool for marketers in promoting brands, growing audiences, and reaching target markets for the foreseeable future. Let’s take a look at one way you can use social media to expand your target audience.
Reaching your target audience will be exceedingly difficult if you aren’t sure who they are. Using guesstimates isn’t good enough; you need to come up with accurate data to make educated decisions about who you’re catering to. Otherwise, you’ll waste time, revenue, and resources marketing to the wrong group with little or nothing to show for it.
Instead, use your website along with social media analyses to establish and identify your target audience. This information will tell you about the group’s demographics, the content of yours that they consume the most, and where they’re most active. Google Analytics is the best tool to use for getting to know your target market. Focus on the following variables: level of overall engagement; reach; click-through rates; level of hashtag engagement; and numbers of organic vs. paid likes. Using industry hashtags is also important , as they can further your reach. Finally, investing in sponsored social media ads will expose your content to new users that you otherwise wouldn’t connect with.
If you’re feeling too overwhelmed to develop your own social media presence or build up your own SEO, get in touch with us at SearchSEO Chicago. Our experienced staff can help you upgrade your site, write engaging content, and promote your business on social media platforms so you can prosper in today’s increasingly complex digital marketplace. Contact us today!
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