Categories: Video Production

Using Videos to Connect with Customers

More and more people are staying at home across the globe due to the coronavirus pandemic. This means more and more people are turning to their computers, smartphones, and other devices for entertainment, information, and connection. You can meet your current target audience online by using videos throughout your website and social media feeds. Here are a few ideas about how to make it happen for you, without a lot of expensive equipment.

Answer Questions

Try using your social media feed to connect with customers using the Live option and your smartphone. Lives are a great opportunity to address commonly asked questions that you might be hearing right now. Remember, you don’t have to make your session too long; less than 3-5 minutes is ideal. You should also have a list of questions you are going to talk about already prepared and nearby before you start recording.

Give Some Hope

People are desperately searching for some “feel good” and hopeful stories among all the dire statistics on the news. Try making a video showing your staff working at home and how you are working together to meet the demands of your clients.

Be a Bit Silly

You can still be professional while having a little fun, and video is the best place to showcase your funloving personality. Try out TikTok, asking your employees to learn a dance at home and record it on the app. Or, have employees at home video themselves handling work-at-home challenges with a smile on their face. Then, use a video app to quickly splice the individual videos together.

Be Sincere

You can use videos to talk openly and sincerely with your audience. Talk about how your business is doing, how you are thankful for their support, and how they can continue to support your business moving forward. Talk about how you found a solution to a difficult problem or how you have had to make difficult decisions. Your audience will love to see a more personal and sincere side of your online personality.

If you are looking for ways to use video to connect with your audience, let the team at Search SEO Chicago help. We are ready to give you the strategy and guidance you need to make the best of this situation. 

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Published by
Andrew Sansardo

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