Why Video Marketing Is Even More Critical in 2024

To understand why video marketing is even more critical in 2024, it’s essential to look at data from 2023. For instance, according to statistics from OBERLO, 92.3% of global internet users watched digital videos for an average of 17 hours a week, and that isn’t expected to lessen any time soon.

Plus, digital videos offer bitesize snippets of entertainment and education, making them the perfect tool to get the answers that today’s users want and need.

In addition, today’s users are much more likely to use platforms that provide digital video as their medium, like TikTok and YouTube, rather than rely on search engines, and this can be seen across all generations.

In fact, according to a global search media trends report, 36% of Gen Z, 22% of Millennials, 21% of Gen X, and 6% of Boomers sought out information on brands through platforms that were video-based rather than performing a text-based search in 2023.

Why Is Video Marketing So Successful?

While you might wonder if there’s a magic formula that makes users gravitate toward video marketing, the truth is simpler than that. The fact is that the video format is the perfect vehicle for effective content, checking the boxes of all five social media content types.

Users can find humorous, relatable, trendy, genuine, and engaging content all with the swipe of a finger. And all in a short amount of time, which is key in today’s fast-paced world.

In addition, 80% of mobile data traffic is in video form. These short-form videos offer a high return on investment, which is why one-third of marketers use them, but that’s not all. Think about how many people access the internet using mobile devices, then consider the true number.

Out of the 5.18 billion internet users globally, 60% access the internet via a mobile device, with short-form videos accounting for 80% of their traffic.

How Can You Take Advantage of the Power of Video Marketing?

The number one way to take advantage of video marketing in 2024 is to pay attention to your viewers. Viewers of all platforms want to feel like your brand is speaking to them, which allows them to create an experience-based relationship. With this relationship comes an investment in your brand as well as loyalty and trust.

This relationship grows even more when you give users a glimpse at the human side of things. In other words, your target audience will find it easier to get to know, like, and trust you if you humanize your brand.

Additionally, you’re setting yourself apart from rivals and forging emotionally charged bonds that encourage interaction and lead to word-of-mouth referrals from satisfied clients.

Finally, it’s essential to offer consistent and engaging content. However, it’s not enough to just offer content. You’ll need to pay attention to which platform you’re posting to, as some content might need to be modified for the audience.

If needed, you can easily repost content, if applicable, to give your channels a streamlined look and feel.

Final Notes

Understanding the power of video marketing is one thing; how you use that power to build your brand is another. The abovementioned tips can help you take the first steps in your journey.