In the past decade, YouTube has emerged as the premier video-sharing and promoting website. However, anyone who works in online marketing knows that posting content across multiple channels is the best way to engage a wider audience.
However, you might have reservations about which video-sharing platforms are worth your business’s time. If you’re looking to post videos on platforms other than YouTube, keep reading to learn more.
Video is a great way to market a product, explain a concept, or present something visually. Overall, video is a very effective way to communicate an idea to a broad audience.
As such, video is a popular medium for businesses to promote an idea or product. Though YouTube is the most popular, it has its downsides. YouTube has become advertisement heavy and has features some companies may not favor, such as the dislike button.
Luckily, there are several other worthwhile video-sharing platforms to explore!
TikTok is quickly surpassing the popularity of YouTube, particularly with younger audiences. TikTok has many upsides, such as:
Vimeo has been a longtime rival to YouTube, and for good reason. Vimeo offers an array of features, some of which are not offered by YouTube, including:
Dailymotion is like YouTube in that it is a video content discovery engine, so it allows users to see relevant video uploads on their homepage. Dailymotion has many desirable features, including:
There are many suitable alternatives to YouTube when it comes to creating, sharing, and publishing video content. By diversifying your channels, you also broaden your audience, which is a tactical move to gain more interest and followers.
Video is one of the most effective marketing tools that you will want to add…