Companies across the globe are using technology, the internet, and other digital strategies to connect with their audience. However, now that the coronavirus pandemic has created a new reality full of social distancing and closed stores, digital strategies have never been more important. The biggest market right now? Social media.
Social Media Booms
Social media was already a daily part of people’s lives. However, connecting via Facebook, Instagram, or Twitter has become even more important as people can not connect in-person during shelter-in-place orders. Facebook, for example, has reported messaging has gone up by 50% while video calls using the Messenger app has nearly doubled.
An Opportunity to Connect
Social media is one of the only ways people can connect with others during the coronavirus pandemic. It is also one of the only ways they can connect and keep up with local and national businesses they love. Your company should already have a social media account it uses to engage with your audience. However, you should be using it more often during this pandemic to keep up your visibility and connect with your audience.
A Chance to Rally Support
People are making a concentrated effort to support local businesses during this uncertain time. Your social media account is one way to let people know about any specials or sales you have running, as well as to remind people you are still taking orders or calls. People want to support you, but you have to tell them how. Social media is a great place to do that.
A Way to Boost Confidence
You can also use social media to boost confidence in your business or services. Right now, people are generally overwhelmed, stressed out, and a bit fearful. When you proactively let people know how you are handling certain situations related to your business and COVID-19, your audience will feel confident that you are offering reliable and safe solutions.
Your company’s Facebook feed is very important right now. Make sure you are using it to connect with your audience, spread good information, and boost community support. If you aren’t sure how to get your social media feed moving in the right direction, let the Search SEO Chicago team help you out.
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