Video is one of the most effective marketing tools that you will want to add to your arsenal if you haven’t already. If you are doing video, keep at it and consider investing more time and money. Why is video so important? People love videos and they are willing to watch a video even if they don’t know much about your company or your products yet. They see video as an “easy investment” of their time.
Of course, you know that their time is valuable, and when you have a good marketing plan that includes video, it can help you convert viewers into customers. Let’s look at how videos will help provide value.
Videos, like blog content, can help to build trust between your company and the viewer. When people see a new brand or even a brand they know, they start off skeptical. Videos can help to gain a customer’s trust faster than other types of marketing.
You can create videos that are informative, helpful, and showcase your products, and that help to humanize your company. It can also help to simplify what you are offering and show people how to benefit from your products or services.
All of this is going to build trust, which will make the viewers more likely to consider your company when buying in the future.
With video, it is easier to get people to watch, as mentioned. However, this also means that it is easier to get people to convert and buy from you. Many people watch brand videos before they make a decision.
Search engine optimization is an ongoing effort. One of the best things about video is that Google loves it. Google tends to give priority ranking to pages that have videos on them. Therefore, if you have a lot of videos embedded on your site, not just on your company’s YouTube page, you could see a bump in your rankings.
People are using their phones and tablets more than desktop computers. While it might not always be easy to read long posts on a mobile device, it is easy to watch videos. This means you can continue to capture more leads.
These are just some of the ways that adding video is bringing more value to your business. Make sure videos are part of your marketing plan for 2023 and see what a difference they can make.
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