Videos can take your social media presence or web design to a new level. Not only do videos give browsers a glimpse into your company culture, but they can also be more effective marketing tools than posts featuring only words or still images. If you think you don’t have a lot to say, or if you are stuck when it comes to what exactly to talk about in your next company video, here are a few topics that could inspire you.
Before you shoot your next video, remember these quick tips:
- Be sure your subject(s) is well lit.
- Know what you are going to say before you hit the record button.
- Look friendly and speak clearly.
- In post-production, include your branded logo, name and title, as well as music to add a little life to your message.
- Keep your videos short and sweet to maximize engagement online.
Browsers love knowing about the faces behind the companies they love. While we used to form relationships with the owners of local shops, now that we can purchase items online, that relationship is often lost and missed. Connect with clients by introducing yourself or members of your team on different videos.
Answer Common Questions
Your Frequently Asked Questions web page is a good place to find answers for commonly asked queries, but you can also address them one at a time in a video. Tackle one question per short video and offer the answer, along with a story or anecdote to support it.
Take an Office Tour
Build your company culture online by showing potential customers what your office looks like. Give browsers a glimpse of your front office, sales department, or other interesting spots in your office.
There’s nothing quite like a word of mouth referral, and you can give potential clients the opportunity to see what it is like to be your customer by interviewing a current customer about their experience. Clients can feel shy in front of the camera, but you can encourage them to simply talk about their experience or read a letter they wrote praising your services.
Are you ready to try adding video to your online presence? Don’t do it alone; the team at Search SEO Chicago has the equipment and experience to make your videos relevant and professional. Call us to get started on your next project!