Marketing Strategy

Developing Your Holiday Marketing Plan

It’s October, which means ready or not, the holidays are right around the corner. The best way to increase your seasonal sales and decrease your work (and personal) stress is to start your marketing plan for November, December, and January sooner than later. 

The holidays are a great time to harness some seasonal excitement and build an online presence dedicated to your brand’s overall holiday theme. No matter if you sell products or services, you can capture more potential clients during the holiday season simply because people are online more often and searching for deals that could make life a little easier, better, or happier.

Start in November

Your plan for holiday services or promotions shouldn’t start in December. Instead, begin your holiday push in early November. Consider a “thankful for our customers” special to tap into the Thanksgiving holiday or a “fall in love with our products” to capture the autumn theme.

Change It Up

Your holiday marketing plan should include more than one promotion, online sale, or discount code. The easy way to make this happen is to have certain specials happening in November, in December, and in January. Try to stick with a theme or have a specific goal in mind for each promotion.

Get Festive on Social Media

Don’t forget to leverage your social media feed to capture new clients and reward loyal fans. Try a promotion where you give away a product or a gift card for a pumpkin spice latte; likes, shares, and tags give extra entries into your drawing. Be sure to post festive holiday memes and images, not worrying if everything that goes on your feed is not branded for your company specifically. Include branded images at least once per week and something silly (but still professional) for the season a few times per month as well.

Ask for Help

If you aren’t ready for the holiday season, now is the time to get your plans and goals written down. Call our team at Search SEO Chicago for help; we are ready to give you the content, design, and advertising you need to make this holiday season your best one yet.

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Published by
Andrew Sansardo

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