by Andrew Sansardo | Nov 7, 2024 | Marketing Strategy
Everything today is digital. That’s why influencer marketing has become a tool for businesses. It’s able to expand your reach and give you a way to talk to potential customers. Does it actually help? It can and there are several reasons why this is the case. Better...
by Andrew Sansardo | Oct 12, 2023 | SEO
You cannot monitor what you do not measure. When it comes to digital marketing in Chicago, website traffic is always going to be a fundamental KPI (key performance indicator) that tells you how your marketing and outreach campaigns are performing. There are several...
by Andrew Sansardo | Sep 21, 2023 | Blogging
Content marketing is the foundation of SEO and online optimization efforts. Today’s consumers don’t want companies that are selling products and services to just pitch them a sale and hope that they are convinced to make a purchase. They want to be informed, educated,...
by Andrew Sansardo | Jul 27, 2023 | Marketing Strategy
From Instagram to TikTok, and multiple social platforms in between, users with large followings are being tapped by businesses to help market their products or services. Called “influencer marketing”, this practice has taken off in the last few years, but is it truly...
by Andrew Sansardo | May 18, 2023 | Email Marketing
Email marketing is great for promoting your business, reaching customers, and increasing your revenue in Chicago. Since it’s a highly useful form of marketing, many businesses heavily invest in it. However, this is only worth it if you get a good return on investment...
