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The Importance of Tracking Site Traffic

The Importance of Tracking Site Traffic

You cannot monitor what you do not measure. When it comes to digital marketing in Chicago, website traffic is always going to be a fundamental KPI (key performance indicator) that tells you how your marketing and outreach campaigns are performing. There are several...
5 Ways to Improve Email Marketing ROI

5 Ways to Improve Email Marketing ROI

Email marketing is great for promoting your business, reaching customers, and increasing your revenue in Chicago. Since it’s a highly useful form of marketing, many businesses heavily invest in it. However, this is only worth it if you get a good return on investment...