Content marketing is the foundation of SEO and online optimization efforts. Today’s consumers don’t want companies that are selling products and services to just pitch them a sale and hope that they are convinced to make a purchase. They want to be informed, educated, and given the opportunity to take control of their purchases and decisions. That’s why content is so effective.
So, the short answer here is: yes, blogging is absolutely still viable as part of your marketing strategy. Moreover, it’s an integral part of the overall plan that needs to have a dedicated focus. What you post on your blog and other areas of your website will affect your rankings more than you realize.
Of course, as with anything, how you execute blogging is what matters.
When you are creating a content strategy, your first job will be to research and see what’s already out there. Look at what competitors are doing. Find out what your audience is searching for and how you can reach them. Are there common questions people have? Certain topics that warrant further discussion?
When you take the time to do your research, you’ll come up with plenty of great ways to put blogging to work for your marketing strategy. While you’re brushing up on the world of content marketing, blogging is going to remain a tried-and-true resource.
Consumers are looking for brands they can trust. If your business is capable of delivering an educated, well-planned blog, you will be able to reach those people with ease. Think about what you would want to know as a consumer. You can even ask your audience directly if they have any topics they would like to have covered.
Make sure that your blogs are relevant and timely, and that they cater to your audience’s concerns, questions, and interests regarding your business. That way, you’ll be a step ahead of the rest.
Blogging is an excessively powerful marketing tool when you use it well. The most successful digital marketing efforts include a strong content marketing strategy that includes on-page and off-page SEO. Your blog is part of your on-page content and it can make or break your success. Find out how Search SEO Chicago can help improve your blogging and other marketing efforts.
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