by Andrew Sansardo | Sep 8, 2022 | Pay Per Click
In traditional advertising, you pay each time your ad is broadcast or displayed to someone. However, with pay-per-click (PPC), you only pay when an individual clicks on an ad. PPC is common on sites like Microsoft Advertising and Google and can be highly effective for...
by Andrew Sansardo | Nov 4, 2021 | SEO
Creating an SEO strategy or plan is extremely beneficial to your website, as it helps you figure out what you should focus on to improve rankings for certain keywords. However, there are many components that go into creating this plan. Here is a break down the...
by Andrew Sansardo | Sep 16, 2021 | SEO
Everyone says they want to get SEO so they can get to page one on Google. However, only a few people truly understand what that means. Do you? Yes, it puts you at the top of the results for a search query. However, what does that mean for your business? It means that...
by Andrew Sansardo | Sep 2, 2021 | Marketing Strategy
Even the savviest of business owners can be led astray by SEO goals. SEO is the invisible rating system by which all businesses are judged on the internet. Those with better SEO rates appear higher in the search results when keywords are triggered in search engines....
by Andrew Sansardo | Apr 9, 2021 | SEO
Nowadays, the role of search engine optimization (SEO) keywords in online marketing is diminished to some degree, but it still matters, so being aware of how to use keywords will still give you an edge in the digital marketplace. SEO keywords vary from solo words to...
