by Andrew Sansardo | Oct 26, 2023 | SEO
Keywords are the foundation of every digital marketing strategy. Without them, we wouldn’t have keyword research, optimization best practices, or all the different types of key phrases and terms that we use today. There are different types of keywords and phrases that...
by Andrew Sansardo | Oct 12, 2023 | SEO
You cannot monitor what you do not measure. When it comes to digital marketing in Chicago, website traffic is always going to be a fundamental KPI (key performance indicator) that tells you how your marketing and outreach campaigns are performing. There are several...
by Andrew Sansardo | Apr 20, 2023 | Display Advertising
While traditional advertisement, word of mouth, and pure chance all play a role in discovering businesses, over 60% of the world’s population has some sort of Internet access. People frequently turn to the digital realm to find local businesses, buy products, and look...
by Andrew Sansardo | Feb 16, 2023 | SEO
Advertising never stands still for long, and that’s especially true when it comes to digital marketing. Your company needs to learn and adapt to those changes as quickly as possible if you want to remain competitive. This is true of SEO, including local SEO. Let’s...
by Andrew Sansardo | Apr 27, 2022 | Marketing Strategy
Digital marketing has grown leaps and bounds over the last few years. Truthfully, marketing looks completely different now because of the inception of different technology. By using data and analyzing various metrics, we can use digital marketing in a way like never...
