by Andrew Sansardo | Sep 15, 2022 | Social Media
With new social media networks popping up all the time, it can be challenging to decide on the right strategy you should use to ensure your marketing hits the right people where they spend time. Social media marketing is about reaching customers and prospects who need...
by Andrew Sansardo | Aug 11, 2022 | Video Production
It’s been a long time since companies advertised via television, radio, and print on a regular basis. Nowadays, brands are looking toward video as YouTube has become one of the most popular websites in the world. Consumers today are looking for new content through...
by Andrew Sansardo | Jan 22, 2021 | Marketing Strategy
A lot goes into creating a consistent brand for a company. This involves messaging that has the same tone and style, consistent colors and logos, and even fonts that look the same. Is this a requirement prior to a business taking off? No, it is not a requirement, as...
by Andrew Sansardo | Nov 6, 2020 | Marketing Strategy
Are you trying to brand your business? If so, then you likely already know about making sure some things all match up, so you become easy to recognize. However, many people give branding a try, only to have it backfire. They make some common mistakes, and it plays out...
by Andrew Sansardo | Aug 28, 2020 | Marketing Strategy
You have worked hard to ensure your local community knows all about your company and its services or products. You attend local networking events, pass out business cards, and interact with professional referral sources regularly in the course of your day. However,...
