Are you a small business owner with lots of questions about SEO? If so, then you’re not alone. One big question you might have asked is, “What SEO factors are hard for me to control?” This is a natural concern, especially in our world today. Faced with an ever-changing technological landscape, it is important for business owners to understand that, although there are many ways to increase their SEO ranking, some factors have their own flux and tempo. The internet, in some sense, is like a living organism, which means that, inevitably, certain issues will arise that lead to less-than-optimal results.
One big factor that is hard for business owners to control is search engine algorithms. The reason why is that these algorithms are complex operational frameworks that are constantly being changed and updated by their parent companies. And these changes often come with little to no warning, which, of course, gives small business owners little time to adapt.
All major search engines undergo frequent updates. For instance, did you know that Google’s search algorithm undergoes over 300 a year? Imagine, now, you as a business owner trying to maintain a winning SEO strategy while the world is racing ahead of you. You can see the problem that this creates. One thing that may help is if you understand company trends. There’s an entire history of Google algorithm updates that can be found online, which might be valuable for you to read. It may help you understand the company’s direction and give you an indication of future changes that you can plan for.
Another difficult SEO factor for business owners to control is user experience, which is one of the key SEO ranking metrics Google and other search engines use. If people visit your site, then leave after a few seconds, it will hurt your ranking. Although the experience a user has can largely be determined by how well your website is designed, there are no guarantees that you can keep the attention of every person who visits. One thing you can do, however, is to understand cultural trends. It is thus very important for business owners to follow and understand the trends around their business since people are only willing to invest their time in things that are relevant to their lives and needs.
It is important we go over the potential downsides of search engine optimization, not so we can discourage you, but so we can devise a pragmatic and effective strategy for strengthening your company’s online presence. Would you like to keep up with the ever-changing technological landscape and really make your company shine? If so, then feel free to give us a call. We at Search SEO Chicago are dedicated to taking your company to the next level and will not disappoint!
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