Keeping Customers Informed During the COVID-19 Pandemic

The global coronavirus pandemic has been devastating for everyone. It’s also been quite confusing for the majority of people who are trying to decipher rules, regulations, and recommendations that are constantly changing. Unfortunately, most small and large businesses are only adding to the confusion by not communicating enough with customers or online browsers. 

Here are a few ways you can ensure your current and potential clients know if you are open and what you are doing to keep them safe.

Add Information to Your Website

If your current business website does not already have a dedicated COVID-19 response banner at the top, you need to make this a priority. Customers are turning to the internet to see if their favorite businesses are open and operating, meaning people are visiting your website and want to quickly be able to determine if you are open. 

Your COVID-19 response banner should be simple, letting people know that yes, you are open during the pandemic. Then, offer a link for them to read more about your coronavirus response.

Add a Page of Website Content 

You can give your customers an overview of any special precautions you are taking to ensure customer and employee safety during the coronavirus pandemic by publishing a page of content to your website. This can be especially helpful as Illinois and other states begin to slowly reopen, which can cause more confusion among shoppers and customers. Use this page to give only reliable information and keep the content updated as your business slowly reopens.

Communicate On Social Media

Customers are on social media more than ever nowadays, and you can get out information quickly via your Facebook, Instagram, LinkedIn, or Twitter feeds. Use this platform to advertise any changes to operating hours or to announce updates to your COVID-19 response. 

Remember, your social media feed is not a place to write paragraphs of detailed content. Instead, give readers a bite-sized chunk of information that is easy to understand and that is applicable to their daily life.

Consider Other Communication Tactics

Depending on your business, you may choose to keep customers informed with additional tactics such as an electronic newsletter update or even targeted advertising online. In any case, be sure you are working with the team at Search SEO Chicago to get your message out digitally. We can help you communicate more effectively with your customers online throughout the pandemic and beyond.

Published by
Andrew Sansardo

Recent Posts

SEO Is Here to Stay – Why SEO Is Necessary for Today’s Businesses

Over the years, SEO usage has continued to increase in . With consumers moving to…

2 days ago

What Effect Will AI Have on SEO?

Artificial intelligence is huge right now, which has brought into question what impact it will…

1 week ago

How Long Does It Take for SEO to Work?

One of the most frequent questions asked about SEO is, “How long does it take…

2 weeks ago

5 Ways to Improve Email Marketing ROI

Email marketing is great for promoting your business, reaching customers, and increasing your revenue in…

3 weeks ago

4 Ways to Utilize Content for Lead Generation

When you’re focused on lead generation, you might not think much about content marketing. However,…

4 weeks ago

4 Features of Mobile-Friendly Web Design

People spend about three hours on their smartphones every day and almost 90% of individuals…

1 month ago