The global coronavirus pandemic has been devastating for everyone. It’s also been quite confusing for the majority of people who are trying to decipher rules, regulations, and recommendations that are constantly changing. Unfortunately, most small and large businesses are only adding to the confusion by not communicating enough with customers or online browsers.
Here are a few ways you can ensure your current and potential clients know if you are open and what you are doing to keep them safe.
If your current business website does not already have a dedicated COVID-19 response banner at the top, you need to make this a priority. Customers are turning to the internet to see if their favorite businesses are open and operating, meaning people are visiting your website and want to quickly be able to determine if you are open.
Your COVID-19 response banner should be simple, letting people know that yes, you are open during the pandemic. Then, offer a link for them to read more about your coronavirus response.
You can give your customers an overview of any special precautions you are taking to ensure customer and employee safety during the coronavirus pandemic by publishing a page of content to your website. This can be especially helpful as Illinois and other states begin to slowly reopen, which can cause more confusion among shoppers and customers. Use this page to give only reliable information and keep the content updated as your business slowly reopens.
Customers are on social media more than ever nowadays, and you can get out information quickly via your Facebook, Instagram, LinkedIn, or Twitter feeds. Use this platform to advertise any changes to operating hours or to announce updates to your COVID-19 response.
Remember, your social media feed is not a place to write paragraphs of detailed content. Instead, give readers a bite-sized chunk of information that is easy to understand and that is applicable to their daily life.
Depending on your business, you may choose to keep customers informed with additional tactics such as an electronic newsletter update or even targeted advertising online. In any case, be sure you are working with the team at Search SEO Chicago to get your message out digitally. We can help you communicate more effectively with your customers online throughout the pandemic and beyond.