You already know that videos are a key component of any successful content strategy today. Whether you are looking to dip your toe into video content or if you are just looking for ways to brush up on your skills, we have a few basic tips that will get you started building your business video library. Remember, practice makes perfect; you’ll need to practice developing your video content in order to see any improvements along the way.
There’s nothing worse than a string of videos that don’t tie together. Your videos should be a complementary part of your business’s online marketing strategy, not a random addition. In order to make the most engaging videos, start by planning them. If you know your goal for the month is to increase awareness of a new product, create a series of videos for the month that highlight the product features. If your goal is to develop a relationship with your audience, plan videos that highlight staff members or show your team in action.
Even the most accomplished speakers have an outline to keep their speech on track. Your videos should not feel so “off-the-cuff” that they end up feeling disorganized or jumbled. Choose to write an outline or a full script for your video spots, and consider using teleprompter apps to keep you speaking clearly.
Audiences love a story, whether in a book, movie, or business video that shows up on their Facebook feed. Don’t worry: this doesn’t mean that your business videos have to tell a blockbuster style story. Instead, it means that your videos should have a clear point. Planning and organizing your video content will help with this tremendously.
Your business may be shooting videos with a smartphone, but your audience doesn’t need to know that. Create a more professional and more engaging video by ensuring your subject is well-lit and that the background is simple. Keep audio clear and crisp by investing in a microphone as well.
Still feeling unsure about your video content? Let us help. Call the Search SEO Chicago team today to improve your online digital strategy.