When is the last time you asked Alexa to play a specific song for you? How about the last time you asked your Google Home to tell you about traffic? Even if you don’t have these smart devices in your house, you may have used a voice search on your smartphone to ask for a restaurant nearby while driving. As technology evolves and makes information even more readily accessible, it was only a matter of time before voice searching, Alexa, and Google Home became an important part of your digital marketing strategy.
Voice Searching and SEO
When anyone does a voice search (“Hey Alexa, where is a mechanic in my area?”), that inquiry directly affects SEO. While an online search will bring up a page with ads at the top and others on the first page, a voice search will offer a shorter and more concise answer (“I see two mechanics within ten miles of your home.”) It is still vitally important to upkeep your SEO strategies and run your advertising as per your digital marketing plan. However, you should adapt your content to meet the needs of searchers using a voiced question.
How to Change Your Content
When a person uses a voice search, they are asking a specific question. The search engine is designed to look for an answer to their specific question. This means your content needs to read like an answer to common questions that your potential questions may ask.
If you don’t have a Frequently Asked Questions page as a part of your website, now is the time to make one. Think of questions that real people would ask and give the short answers to these queries. For example:
How do I know if my heater is broken? Sudden changes in your home’s temperature, as well as strange noises coming from your heater, could indicate you need a representative from ABC HVAC.
The team at Search SEO Chicago is well versed about voice searching trends and is ready to develop a plan for your company. Give us a call today to get started.