Current statistics show 9 of 10 businesses have a social media account. However, if your business is spending time cultivating a social media presence on a platform where your target audience is not, you are risking wasting time and money.

A social media presence is imperative for your business, but you need to utilize the right platforms to meet your online marketing goals. It can become frustrating to attempt to navigate Facebook algorithms and Instagram mentions alone, which makes working with an experienced agency (like your friends at Search SEO Chicago) even more important to your overall marketing efforts.

Everyone is on Facebook, but not everyone is active

Facebook tends to be the first place business owners begin their social media presence. While still wildly popular since its debut one decade ago, active users are not the same. Facebook started as a way to connect younger classmates and most users were young and tech-savvy in the beginning. Now, however, Facebook is most popular with users over the age of 50, with most younger audience members leaving the sometimes too political opinions on their feeds.

Instagram use continues to rise

Instagram was once just a platform for photographers or artists, but now it is more popular among Millennials (especially women) than any other platform. Small businesses can be especially popular on Instagram with the correct use of hashtags and curated photos that create an online brand.

Twitter is still scary for some Boomers

Twitter certainly attracts younger users, with most Boomers choosing to stick with Facebook as a way to share opinions and stories. However, Twitter can be especially beneficial to business owners who are looking to connect with customers in a witty way.

Snapchat is a viable option for younger customers

Apps such as Snapchat are still definitely used by younger people, and businesses searching for a customer under the age of 30 may find success there. However, it takes a skilled hand to assure you are reaching the customers you want.

Social media is constantly changing, and customers are always looking for new ways to connect with the world around them. If you aren’t sure where to put your time in the social media world, let us develop a plan for you. Give us a call to get started.

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