Do your personal social media platforms match the platforms you use to advertise your business? For most business owners, even the most technically savvy ones, sticking with a business Facebook account checks the box for all digital marketing. However, if you are not keeping updated on where your target audience is spending their social media time, you are missing out on opportunities to engage and connect with them.

Most business owners know the importance of maintaining a Facebook page. At Search SEO Chicago, we assist business owners in going above and beyond a social media post every once in a while. Instead, we give business pages new life by keeping posts updated and giving customers original content to share with their friends. For many of our customers, we also keep up Instagram pages. Instagram has proven to be a wonderful tool for capturing a certain demographic, specifically women between the ages of 16 and 50.

However, most business owners completely overlook another opportunity to connect with potential customers – Snapchat. Founded in 2011, Snapchat was once considered another social media platform that would die down after their target audience, teenagers, found a new app to play around with. This theory has been proven false. Snapchat is here to stay.

More than 330 million active users jump on Snapchat at least monthly, with 188 million people using the app daily. Even better, those daily users report being on Snapchat for over 30 minutes each day, making them a captive audience for businesses like yours. The app boasts a younger audience, with more than 70% of users being under the age of 34 years old. However, don’t let the young audience deter you from exploring the potential of using Snapchat, especially if your products or services cater to the under 35 crowd.

Businesses can connect with users on Snapchat with photos and live videos. You don’t have to be an expert to take advantage of this new business marketing opportunity, you just need the right help. That’s where the team at Search SEO Chicago comes in. We make it our business to keep up with social media platforms and are ready to help you integrate Snapchat into your digital marketing strategy. Give us a call today to get started.

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