Is your website making you crazy, or are you proud of how it represents your business? If you are like most business owners, you have a website because it is necessary but you are not convinced that it is better than the sites of your competitors. If you are struggling to love your business website, consider a few of these easy fixes.
Make Your Branding Strong
First things first – your website needs to be a solid representation of your brand. You don’t want browsers wondering what your business sells, what your business is called, or how to contact your business while browsing. Keep colors, fonts, and logos consistent throughout to increase recognition and engagement.
Make It Easy to Read
Wordy websites aren’t good websites. The average browser doesn’t want to read 1,000 words about the history of your business or the details of your services. Instead, they want to be able to skim content easily in order to get the information they need.
Provide Calls to Action
Your browsers should have a way to contact you to get more information about your services or products. A call to action is one way of providing this opportunity. Include a call to action on each of your pages, as well as throughout your resource posts.
Show Your Best
Include reviews, testimonials, and kind words from customers on your website. This increases confidence in browsers who are just discovering your business site, and can make a big difference in your relationship building.
The team at Search SEO Chicago are very experienced in creating websites that business owners love. We design sites to be engaging and interactive on mobile devices as well as on laptops or desktops. You don’t have to dislike your website any longer – we can help you love it.
Contact us to get started today.