Have you ever felt in a creative rut? Whether you are suffering from a bit of writer’s block, a case of the winter doldrums, or are just tired of doing the same things over and over again, it can be difficult to dig yourself out of a boring digital marketing strategy. Fortunately, you aren’t the first business owner or marketing leader to feel less than enthused with your current direction. There are ways to get out of your creative rut, and our experts have compiled a quick list to inspire your next move.
One way to put a creative spin on your current digital marketing strategy is to enlist the help of your audience on social media. Most customers or potential customers are lurking on Facebook and Instagram feeds, just scrolling until they find a post to engage with. Start an ongoing conversation with your followers on social media by posting a question of the week, starting a poll, or even creating a giveaway. Use their comments and answers to point you in a new direction focused on engagement.
Does your digital marketing strategy come from the same few people at your company? Perhaps it is time to bring new ideas to the table by enlisting the help of others in your office. Invite employees from different departments within your company to come to a brainstorming session. You’ll love the fresh take they bring and it is sure to inspire your next campaign.
The digital marketing space is exciting because you aren’t just tied to the same medium. Instead, experiment with something new. Try out an electronic newsletter or a video series on your social media feed. Begin a weekly blog or invest in pay per click advertising. Trying something new will bring in a new audience and will be creatively exciting for everyone.
If you are in a rut, Search SEO Chicago can help pull you out by creating new ways to interact with your current and potential customers. Our team of experts has the knowledge to create meaningful campaigns that will bring the results.
Call us today to get started.