Any business owner that has a website needs to be informed about common digital marketing terms. Search Engine Optimization, or SEO, is one piece of the overall online puzzle that seems to create some confusion. Here at Search SEO Chicago, we work with new and existing clients who have common questions about the world of SEO. Here are a few frequently asked questions, and the answers.
Search Engine Optimization, or SEO, has changed quite a bit in the past decade. However, when you hear the term nowadays it refers to a combination of strategies that can help your website rank higher on search engine result pages. With the right SEO techniques, an online browser can search Google for “bridal shops in Chicago” and your bridal shop website will pop up on the first few pages of the search results.
When clients initially come to Search SEO Chicago for help, they almost always are frustrated that their website is ranked low on search engine results pages. We can empathize. With online searches being so popular, a low ranking can make your website – and your services – go unnoticed by potential customers.
However, our team is dedicated to developing a plan that will improve your page’s SEO. We do this through a variety of tactics, including on-page and off-page strategies that will slowly but surely increase your ranking. We work with you to develop content that has strong keywords but is not over-stuffed, as well as developing meta descriptions and title tags that will boost your overall SEO. We also work with you to assure all pieces of your digital footprint are tied together, creating a more comprehensive approach to SEO.
SEO is a marathon, not a sprint. Even with our team of experts working on your page, it will take time for you to see significant results. However, each day and month that we apply our time-tested techniques, the results will follow.
SEO is an important part of your digital marketing strategy, but it doesn’t stand alone. Together with social media management, display advertising, and other techniques, good SEO practices shine. Let our team of experts help create a plan for you that will give your business the online personality and presence to drive your company forward.
Meet customers where they are Many buyers prefer text. Make “Text Us” as obvious as…
Photos that win the map pack Google favors fresh, real photos over stock. Think: storefront,…
What zero-click really means Zero-click results happen when Google answers the question right on the…
Why transparency builds trust Shoppers want a ballpark. Show helpful ranges and what affects cost,…
Why keywords aren’t “just SEO words” Keywords are how customers describe what they need—and how…
Why phones changed the rules Smartphones aren’t a “small desktop.” They’re the primary way many…