Email Marketing

Online Newsletters: Are You Doing It Right?

Reaching your customers requires thinking beyond typical print and social media campaigns. Each potential customer prefers hearing your latest news in a different way. What does that mean for you? It means you must work even harder to touch base with customers or potential clients in a variety of mediums.

Emailed newsletters are one way to engage with current and potential customers. However, with everyone fighting for space and acknowledgement in email in-boxes, you have to know how to do it correctly in order to get the readership your business needs. Here are just a few ways to keep your newsletter out of the Spam or Trash folders.

Consistency is key
Online newsletters should be a consistent part of your marketing plan. Determine when you will be sending out your newsletter, and then stick with it. Whether you choose to do it once per month, or more frequently, be sure it is a mandatory even in your marketing calendar.

Keep it short and sweet
The more you write in online newsletters, the less chance you have of a customer reading the whole thing. Keep articles very brief, with just a few catchy sentences to entice them to click the “read more” button that links back to the full blog post on your website.

Offer newsletter-only incentives
To encourage readership and subscriptions, offer incentives via your newsletter. A coupon for a free consultation or a bonus service that can be redeemed when they respond to your newsletter are wonderful options for these successful incentives.

Make it easy and eye pleasing
Your email newsletter should match the branding of your business and shouldn’t seem like a template right from Mail Chimp or Constant Contact. Take the time to create a well branded newsletter that is easy to navigate and pleasing to the reader’s eye.

Get the help you need
Keeping up with your newsletter deadlines and content is one extra to-do item on your task list. Let the team at Search SEO Chicago help you by taking care of your email marketing. We will be sure that your content is timely and your design looks cohesive with the rest of your digital image.

Together, we can give your business the boost it needs with engaging email marketing strategies.

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Published by
Andrew Sansardo

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