Is your business ready to hit 2018 running? If you are ready to take your business to the next level this year, you might be surprised to hear our simple – yet very effective – tip: stop and plan. It may sound opposite of hitting the ground running, but the team here at Search SEO Chicago has seen time and time again that the business that plans is the business that succeeds.
Your 30-60-90 Plan
The easiest way to drive your business ahead is to market effectively. Without a targeted approach that the entire team is aware of, even the best marketing events can fall flat. This year, commit to making a 30 day – 60 day – 90 day marketing plan that is constantly evolving to meet the needs of your clients.
The first part of your plan is your immediate goals and approaches for the next thirty days. Sit down with your executives and marketing team to talk about the direction you want to move this month. Are you going to focus on a specific special or a specific client set? Nail down your 30 day goals and tactics but keep your list manageable and short.
Then, plan out further. What topics will you focus on in the next 60 days? Will you piggyback on the special that you ran for the first 30 days, or will you switch direction? In either case, keep your 60 day goals and approaches moving in the same direction to keep your clients coming back for more.
Finally, consider the final phase of your plan. As you sit in your office together, nailing down your next 30, 60 and 90 days of marketing effort, make sure that the goals and approaches have a common theme or thread. Also, be sure that you are incorporating different types of marketing, including online tactics like blog posts that have a call to action that incorporates with your monthly or quarterly special.
The team at Search SEO Chicago is ready to help make your marketing efforts as effective as possible. We use your 30-60-90 day plans to streamline your online ads, updates, blog posts and newsletter to help you meet your goals.
Are you ready to use our expertise to increase your client base, bottom line, and engagement? Give us a call to talk about how we can partner with you.
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