How often do you update your website? Is it something you built a few years ago that you simply have to show an online presence? If you are looking for better SEO or marketing performance, then you may want to think about updating it. By regularly updating your website, you show search engines you value your website. This lets those search engines rank you higher since it also shows that you value your audience. Here are some of the basic rules when it comes to updating your website.
There are several ways you can update your website. While you can go through and update the look, it is not necessary to do all the time. What you want to do is update the look of your website once a year or so. This allows search engines to crawl the site again and look for improvements. The more user-friendly your site appears to the search engines, the higher your rank will naturally become.
You also want to make sure you update your website content. This shows search engines you are trying to be as informative as possible to your audience. This should be done anywhere from once per month up to several times per week. It all depends on what type of audience response you want. Each time you put up new content, the web crawlers have to readjust your website’s rank. This means you get frequent updates in your rank, which is a good thing.
Finally, you should also make sure that any time your website’s contact information changes, you updated it. This is essential so your customers can reach you any time they need your products or services.
When you hire the right SEO company, website updates will be part of your package. That means you will automatically get new content and web updates as part of your services. Want to find out what kind of impact a great SEO company can have on your business? Reach out to us here at SearchSEO Chicago today. We are here, ready to help!
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