Getting Your SEO Set for 2024

2024 is right around the corner in Chicago. Do you have your SEO strategy in place? If not, now’s the time. Of course, it’s challenging to plan that far ahead while still dealing with the upheavals we’re experiencing in 2023. Here are a few important tips to help you set your SEO content strategy for the coming year.

1. Realize that E-E-A-T Is More Important Than Ever

The advent of AI and easy access to these platforms has made it simple for underhanded businesses to create generic, derivative, and even duplicated content. That makes it even more important for you to focus on Google’s mandate of experience, expertise, authority, and trustworthiness (E-E-A-T). Make this the core of your content marketing strategy and you’ll help ensure your business outperforms the competition.

2. Know the Content That Resonates with Your Audience

Keeping up with marketing content types can be challenging. New content types come and go. Audience expectations and preferences change over time. That means you can’t just “set it and forget it” when it comes to the content you create. You must create content that resonates with your audience, and that goes beyond topics to the type of content they want to engage with most: videos, social media posts, blog posts, whitepapers, and more.

3. Know Where and How to Use Your Content

Creating original, high-quality, SEO content is just the first step. You need to know where and how to use it. Each type of content occupies a different position within your overall SEO strategy. Longform content is better used on your website, while video content can play multiple roles. Blogs, guest blogs, articles, infographics, and social posts also need to be placed correctly to maximize visibility and ensure easy access for your audience.

4. Know What the Competition Is Doing

No matter what industry or niche you occupy, you don’t operate in a vacuum. You have competitors. What are they doing in terms of SEO? How are they fleshing out their marketing strategy? What’s working for them and what’s not? Take a long, hard look at your competitors so that you can do it better.

Here’s to SEO Success in 2024

Use the tips above to craft an effective SEO strategy that will guide your business through the coming year. Make sure you work with the right partners from Search SEO Chicago so that your team can do what they do best while ensuring that your business has access to an experienced SEO expert who can help you thrive.