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SEO Articles

Should You Invest in a Content Refresh to Boost Visibility in the SERPs?

Being proactive is necessary to stay ahead of the competition in the ever-changing field of search engine optimization, or SEO. As such, the content refresh technique is becoming more and more popular. A content refresh is just like it sounds. It entails refreshing...

What Is the Google Search Generative Experience and What Does It Mean for Your Business?

While Google has enjoyed a large share of the search industry up until now, other platforms have begun collaborating with programs like OpenAI's ChatGPT and ChatGPT4 to gain their fair share. This collaboration has led Google to create the Google Search Generative...

Understanding the Rise of Zero-Click Searches

In the world of digital marketing, it's safe to say that everything is always changing and nothing stays the same, which is why it's crucial to stay on top of the changes to make the most of marketing campaigns. For instance, with the introduction of the Google Search...

Transactionality: The Shift in Search Intent

The term "transactionality" describes how much of a focus Internet searches have on finishing a purchase or transaction. There has been a discernible change in search intent in recent years, with people using search engines for transactional purposes more and more....
What Is an SEO Audit?

What Is an SEO Audit?

Concerned that your website isn’t as visible as it should be? Not seeing the traffic that you should despite your best...

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