SEO

Content vs. Keywords: What Drives SEO Rankings?

SEO in Chicago has evolved, and stuffing keywords into content no longer works. Google now prioritizes high-quality, engaging content over just keyword density. So, which matters more? Content or keywords?

1. The Role of Keywords in SEO

Keywords help search engines understand your topic. Best practices include:
✅ Using long-tail keywords for specific search intent
✅ Placing keywords naturally in headings, URLs, and meta descriptions
✅ Avoiding keyword stuffing, which hurts rankings

2. Why High-Quality Content Wins

Google’s algorithm favors informative, engaging, and valuable content. Factors that improve rankings:

  • Comprehensive answers to search queries
  • Original insights (not AI-generated fluff!)
  • Multimedia elements (videos, infographics)

3. The Perfect Balance: Keywords + Quality Content

The best approach is to write content for humans first, then optimize with keywords strategically.

Get SEO-Optimized Content Today!

Need expert content creation and keyword strategy? Contact Search SEO Chicago today!

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Published by
Andrew Sansardo

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