Content Writing

Why Recycled Content Could be a Huge SEO Win

When people update and maintain their blogs, they’re normally concerned with posting new content. It is important to update your blog with fresh content regularly; however, there’s one underused strategy that you could be missing out on.

Many website owners miss out on the importance of recycling and updating old blog content. This could garner you some huge SEO wins and boost your search engine rankings.

What Is Recycled Content?

Recycled content is defined as any old blog post that’s been updated or reworked to contain updated information. Many types of blog posts are better candidates for recycled and updated information, especially ones that include yearly or time-sensitive information.

You can update these posts to include the most relevant or updated information in your industry. In the next section, you’ll find out why this can net you a big win.

Updating Old Posts Is Considered Updating

When you update an old blog post, it also updates the posted date in the metadata. This means that if your original blog was dated August 1st, 2020, and you updated it on August 1st, 2022, the date marker would display the latter.

Guess what search engines consider this? That’s right, an update. Whenever you update your old content or recycle it, search engines consider this maintaining your blog and posting regular content, which is huge.

You Get New Readers

When you update old blog posts, you can potentially snag new readers by posting the most updated information on the topic of the post. People continuously search for the same things year after year.

If your post is fresh and has a recent date, you’ll get new users that are searching for the same topics from previous years.

It Means A lot to Your Past Readers

When you take the time to update old blog posts, it shows your current readers and subscribers that you care enough to update old information to give them the most relevant content. This provides value, and the more value that you deliver, the more authority your website will garner.

Updating and recycling old blog posts can be incredibly powerful. The best part is, it’s absolutely free.

Implementing strategies like this gives you a huge boost on your ROI because they net big results and don’t cost a dime. Whenever you can get away with increasing your website’s authority with strategies like this, you should take advantage and implement them whenever you can.

Share
Published by
Andrew Sansardo

Recent Posts

Should You Invest in a Content Refresh to Boost Visibility in the SERPs?

Being proactive is necessary to stay ahead of the competition in the ever-changing field of…

4 days ago

What Is the Google Search Generative Experience and What Does It Mean for Your Business?

While Google has enjoyed a large share of the search industry up until now, other…

2 weeks ago

Understanding the Rise of Zero-Click Searches

In the world of digital marketing, it's safe to say that everything is always changing…

3 weeks ago

Transactionality: The Shift in Search Intent

The term "transactionality" describes how much of a focus Internet searches have on finishing a…

4 weeks ago

Why Video Marketing Is Even More Critical in 2024

To understand why video marketing is even more critical in 2024, it's essential to look…

1 month ago

E-E-A-T and Your Online Visibility

Experience, Expertise, Authoritativeness, and Trustworthiness are the four components that make up the E-E-A-T framework,…

1 month ago