When people update and maintain their blogs, they’re normally concerned with posting new content. It is important to update your blog with fresh content regularly; however, there’s one underused strategy that you could be missing out on.
Many website owners miss out on the importance of recycling and updating old blog content. This could garner you some huge SEO wins and boost your search engine rankings.
Recycled content is defined as any old blog post that’s been updated or reworked to contain updated information. Many types of blog posts are better candidates for recycled and updated information, especially ones that include yearly or time-sensitive information.
You can update these posts to include the most relevant or updated information in your industry. In the next section, you’ll find out why this can net you a big win.
When you update an old blog post, it also updates the posted date in the metadata. This means that if your original blog was dated August 1st, 2020, and you updated it on August 1st, 2022, the date marker would display the latter.
Guess what search engines consider this? That’s right, an update. Whenever you update your old content or recycle it, search engines consider this maintaining your blog and posting regular content, which is huge.
When you update old blog posts, you can potentially snag new readers by posting the most updated information on the topic of the post. People continuously search for the same things year after year.
If your post is fresh and has a recent date, you’ll get new users that are searching for the same topics from previous years.
When you take the time to update old blog posts, it shows your current readers and subscribers that you care enough to update old information to give them the most relevant content. This provides value, and the more value that you deliver, the more authority your website will garner.
Updating and recycling old blog posts can be incredibly powerful. The best part is, it’s absolutely free.
Implementing strategies like this gives you a huge boost on your ROI because they net big results and don’t cost a dime. Whenever you can get away with increasing your website’s authority with strategies like this, you should take advantage and implement them whenever you can.