Keeping It Fresh – Why New Content is Important to Your Website

When you have a website that relies heavily on SEO to obtain traffic, your content is incredibly important. You must always ensure you’re making a conscious effort to put out quality content on a consistent basis.

This will pay huge dividends not only to your readers but also to search engine results. Google loves regular updates on content and gives preference to websites that put forth the effort to achieve this.

If you have a website or blog and need some help with content, you’re in the right place. This is why new content from Search SEO Chicago  is so important to your website.

Why Updating Your Content is So Critical

The following section outlines why updating your content on a regular basis is so important for your website.

1.     Indexing

When your content is updated regularly, this shows Google that you provide value to your readers. It also will speed up the indexing process, helping you to rank faster and higher.

Google will crawl your page more frequently if it seems that you’re putting our fresh content on a regular basis. This, in turn, leads to your site becoming indexed much faster because of the frequency in which your page is getting crawled.

2.     More Keywords

When you constantly post new content, you give yourself fresh opportunities to rank for new keywords. It only makes sense to assume that when you have more keywords, your chances of obtaining a good ranking on search engines are much higher.

Make sure you go after low competition keywords. They may not seem like a big deal, but when you rank for the longtail keywords, normally, the harder ones become easier in the future.

3.     Increased Authority

The more content you put out, the more you’re going to be seen as an authority in your niche or industry. Naturally, readers are going to make the assumption that sites with more information have more expertise in their particular field.

Eventually, sites will begin linking to your site through their blog posts, and you’ll be getting regular backlinks. Once this happens, your website will really start to take off.

There are a few other things you can do on a regular basis to help with your overall presence. Don’t forget to share on social media when you update your content. This can be a great way to generate social signals and establish a much better presence.

Finally, don’t forget to engage with your audience. Whether this is responding directly to blog comments or via social media accounts, regular engagement with your audience is very powerful.

Call on us at Search SEO Chicago. Our team of writers, marketers, and social media managers aims to give you the best online presence possible.