If you are like most business owners, online terminology like “SEO” can seem confounding. You know that you have a great product to sell or service to provide. You know that your product or service is needed, and that customers are out there. But, you aren’t quite sure how to get customers to notice your business website online. After all, there are millions and millions of webpages online – how are you supposed stand out?

A short answer to that serious question is SEO. However, it isn’t as confusing as it may seem. Even better, if you have the right SEO professionals on your marketing team, you can rely on them to keep up with any and all changes that could affect your business.

What is SEO?
SEO stands for search engine optimization. When you are seeking an answer to a question or looking for a service, you type in a phrase to your internet search engine bar. Then, the search engine uses complex coding to look for phrases that match. It gives you a list of potential websites, and you get to clicking and exploring.

SEO is the process of making your business website information be a part of that search. While you may not be at the top of the page of results, your information can be shared with internet users searching for key phrases within your business website.

How do I make good SEO decisions?
Most SEO highlights are made on the back end of your website design. For example, building in certain phrases to your recent blog post or adding a specific caption to a photo can increase your SEO score. However, it can be time consuming to research these tips and to implement them on a regular basis.

Fortunately, you don’t have to keep track of changing SEO algorithms or monthly updates that keep your site active and searchable. The team at Search SEO Chicago is happy to do that for you. We work with a variety of businesses to make their websites and services easy to find on the internet, and we’d love to work with you as well. Give us a call to talk more about it!

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