Knowing your competition is important for business owners and marketing team members. You have worked hard to build your business, and knowing your competitors gives you the chance to set your services apart. However, thanks to the internet, your competitors are no longer the business on the other side of your town. Instead, competition can be found across the country with every business working hard to harness the interest of online shoppers or browsers.
Are you losing the engagement battle with more tech-savvy competitors? Maybe. Your competition could be getting more online business than you simply because they are using their social media channels to hook buyers online. If you are ready to get ahead of your competition online, you have to start on social media.
Your competitors know where the customers are
Many business owners assume that all social media users are on Facebook. However, wise business owners know where their potential customers are spending their online leisure time. Recent studies have shown that younger social media users (ages 18-30) are less likely to use their Facebook accounts, instead opting for Twitter or Instagram. If you aren’t quite sure where your customers are at in the social media world, your posts will go unnoticed.
Your competitors know when customers are online
It isn’t enough to know where your customers are. Your competitors know when customers are most likely to see a post and engage with it. The time of day when you post is just as critical as which social media platform you are using. For example, Facebook users are more likely to be online from 11am-1pm, likely checking in while eating lunch at work. A Facebook post at 6pm on a Saturday night is more likely to get ignored.
Your competitors know what customers like
Do your potential customers like inspirational photos or silly memes? Your competitors know what customers want to see and post accordingly. Be sure your posts are a good mix of information about your services, as well as content that brings customers back to your page frequently.
Social media can be a powerful marketing tool for your business, but you have to use it correctly and efficiently. The team at Search SEO Chicago is ready to help you target social media users and engage them online. Give us a call to get started!