The Importance of Video In Today’s Marketing Strategies

When it comes to marketing, it’s important to grab your audience’s attention in the most efficient way. Most people have limited attention spans, and this is especially true when it comes to viewing marketing or advertising campaigns; you have a very small window to make an impression.

Studies have shown time and time again how important video is for the marketing process. Consumers digest video content in a more efficient manner than plain text or other mediums. This article will focus specifically on the importance of video in today’s marketing strategies.

Using Video Content Marketing

If you’re not using video in your marketing strategy, you’re missing out on a huge chunk of potential. The following section outlines why it’s so important to use video in our current marketing world.

1.     Versatility

You can use video content in a number of different ways. There’s honestly no limit to the types of marketing content you can put out when you use video. Every step of the funnel presents a new way and opportunity to use different types of video content for your campaigns.

You can use stories on social media, live feeds, and a number of other types of video content to engage your audience. Mix it up a bit to generate maximum results.

2.     SEO

Google loves video content, which means when you use it, it could have great results for SEO. Uploading videos can be the perfect way to get your site ranking on the first page of search engines.

Video helps SERPS, which are the different categories in a search engine. You have images, videos, and all of the other tabs when you navigate and search on Google. The more of these categories you fill up with content, the higher your chances will be of ranking.

3.     People Love It

It’s been estimated that nearly a billion hours of YouTube is watched every day in the United States. This is nearly unfathomable, but data normally doesn’t lie. What does this mean for you?

This means that there are such high numbers of people engaging with video that it increases your odds of success. When you’re utilizing the medium that’s being used the most, obviously, you’re going to set yourself up for a win.

Make a conscious effort to incorporate video into your content. As we mentioned earlier, mix it up a bit – experiment with stories, going live, and other types of specific forms of video. After trying each different form, you should have an idea of what your audience responds best to. Once you discover this, you can continue to put out the most engaging type of video content based on your audience’s response. Contact Search SEO Chicago to get started today!