With the current advances in the marketing world and so many options for advertising platforms, many business owners neglect e-mail marketing. Some even go so far as to say that e-mail marketing isn’t needed at all.
However, this couldn’t be further from the truth. Studies show that e-mail marketing is still incredibly effective at producing conversions. In this article, we’ll examine why e-mail marketing is important and should still be a part of your long-term marketing strategy.
Depending on what your main goal is, success has different definitions when it comes to e-mail marketing. However, there are a ton of metrics available regarding customer interaction with your e-mails and newsletters.
There are open rates, engagement rates, conversions, lead generation, and a handful of other categories. Trust us when we tell you that e-mail is in no danger of becoming extinct.
Just because a lot of people don’t use e-mail as regularly as they used to doesn’t mean it’s obsolete. If anything, the number of people that are still active with e-mail are engaging more with offers from companies and other marketing content.
In terms of the effectiveness of e-mail marketing, there are a few numbers that stick out among others. The first is ROI. Many e-mail marketing campaigns have seen ROIs of up to 4,400%. This is an incredible rate that PPC or social media could ever come close to.
Conversions are also high when it comes to e-mail marketing. With the numbers shown above, basically, this means that we make $44 for every $1 spent on e-mail marketing. This means that when people engage with e-mail marketing, they spend money.
So what makes e-mail marketing have such high ROIs?
When people read an e-mail, it can be compared to receiving a letter in the mail. There’s an atmosphere that feels personal surrounding an e-mail that you can’t duplicate with a normal marketing campaign.
The person feeling can’t be extended on a PPC or social media ad campaign. However, in an e-mail, you’re speaking directly to the consumer, which garners better results. It ends up building trust, which ends up leading to sales.
The bottom line is, if you’re not taking part in e-mail marketing, you’re missing out on a lot of potential revenue. Don’t neglect this portion of your marketing heading into the new year; if it’s been lacking, make a conscious effort to give more attention to your e-mail marketing campaigns.
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