The Importance of Tracking Site Traffic

You cannot monitor what you do not measure. When it comes to digital marketing in Chicago, website traffic is always going to be a fundamental KPI (key performance indicator) that tells you how your marketing and outreach campaigns are performing. There are several areas of traffic that you can monitor to help improve your business decisions and digital marketing efforts.

What Should You Be Tracking?

Using a platform like Google Analytics or another tool that tracks website traffic, you’ll want to keep an eye on several different metrics. You can define the ones that matter most to you in your marketing plan, but typically the list will include things like:

• Page views
• Unique visitors
• Time on page
• Number of pages viewed in a single visit
• Traffic source
• Bounce rates
• Conversion rates

All these metrics have a place in helping you ensure that your digital marketing efforts are hitting the mark. You can also use server logs to track your website traffic and then process the data through a tool like Amazon Athena or Google BigQuery, but that’s less common since tools like Google Analytics make it so easy.

Why You Should Be Monitoring Your Website Traffic

When you keep tabs on the traffic that is coming to your website, you will be able to glean several insights. For starters, you can monitor your organic traffic generation, including figuring out which keywords are generating the most leads and which ones aren’t performing at all.

You can also monitor site traffic to see how many leads you’re bringing in from your paid search campaigns. It’s essential to monitor your paid ads and optimize them to ensure that you’re getting the most for your money. Metrics will allow you to check on your social media marketing and traffic generation, referral traffic, and even your email marketing campaigns.

Use the Insights You Find

Finally, it’s essential that you use the metrics and insights that you find to make improvements in your digital marketing campaigns. That way, you can improve your traffic and conversions and continue to grow your business. It’s critical that you know what’s working and what isn’t when you are trying to master digital marketing and monitoring site traffic will help you do that.

Want more help with website traffic analytics or SEO? Reach out to Search SEO Chicago, and find out how we can help you take your digital marketing to the next level.