Categories: Social Media

Selecting and Creating Images for Your Social Media Feed

Your business social media feed is a crucial part of your digital footprint. It’s no longer acceptable to think that a business Facebook or Instagram page is just a passing fad. Customers are connecting with their favorite businesses and finding new ones while scrolling on their phone; if you don’t have a social media feed that is engaging and fun, you are missing out on new customers or clients. 

A major part of social media is the emphasis on images and photos. Use less words to get your point across by selecting and creating images that do the talking for you. Here’s how to do it.

Beware of Stock Photos

Stock photos are useful in some situations, but they can end up looking fake or tacky when you use them as the main image of your social media posts. Be wary of using photos where the actors look like they are staring right into the camera or are not smiling genuinely. Photos with too many vectors or logos can also look too busy.

Brand Your Images

You can use sites like Canva to create excellent images that highlight a pull quote from your latest resource post or feature an upcoming sale. However, if you don’t brand the image with your logo and contact phone number (or web address), you won’t get the traction if the image is shared among friends. Always brand your images if the content is your own, and never share images from competitors.

Lighting and Background

Just like your business videos, you can create exceptional photos for your social media feed right in your office. Your photos can look ametuer if you don’t have a well-lit subject, so ensure your subject gets plenty of natural light. Further, a cluttered background can look awful; make sure your photos feature a simple background. You can even carve out a space in your office that has the best natural light and create a simple background for quick photos throughout the month.

Post Them

Finally, don’t forget to post your images to your social media feed in an organized way. You can schedule photos via the social media platform, use a service like Hootsuite or work with the Search SEO Chicago team to develop a social media strategy that makes sense while engaging your audience.

Call us today to talk more about our social media services.

Published by
Andrew Sansardo

Recent Posts

Small Businesses and PPC Advertising

Savvy small business owners are always searching for ways to stretch their financial budget. However,…

5 days ago

How to Review Your Current Website

Not sure if your current business website is as effective as it should be? Savvy…

2 weeks ago

Common Challenges with Working Remotely

Even though the country, including Illinois, is slowly reopening in the midst of the coronavirus…

4 weeks ago

Video Filming Basics for Your Business

You already know that videos are a key component of any successful content strategy today.…

1 month ago

Keeping Customers Informed During the COVID-19 Pandemic

The global coronavirus pandemic has been devastating for everyone. It’s also been quite confusing for…

2 months ago

Using Ads to Boost Customer Confidence and Engagement

Digital advertisements are the foundation of your company’s online presence. These ads not only make…

2 months ago